We get excited about finding ways to connect brands and poeople on a more personal, human level. We think there should be a golden rule of marketing: Sell unto others as you would have them sell unto you. It's a simple proposition. Be respectful. Be honest. Be interesting and relevant. We work very hard to uncover the key emotional truth that a campaign will be built on. Joy, pride, outrage, awe... every good brand evokes a feeling. We do our best work when we can dig in at the brand strategy level, then build a campaign that capitalizes on the humanity inherent to the brand.